We have been lucky to have a number of photoshoots take place at Villa Rustica recently. In addition to being a source of much-appreciated income, the shoots are a lot of fun and enable us to see the place through new eyes. The day before the shoot sees us busily preparing the house and grounds - while also praying for fine weather. And then the fleet of cars arrive. A typical shoot has at least one hair and make-up artist, a creative director, photographer and assistants, stylist, florist and - of course - the gorgeous models.
Behind every photoshoot is a story. Opulence and femininity is the story behind Grace Loves Lace's shoot. The rendered walls of the villa were the backdrop for their range of glamorous evening dresses. As the sun ebbed, we watched the models catwalk on the pool edge and it really felt as though Paris had come to our little part of the world!
Behind every photoshoot is a story. Opulence and femininity is the story behind Grace Loves Lace's shoot. The rendered walls of the villa were the backdrop for their range of glamorous evening dresses. As the sun ebbed, we watched the models catwalk on the pool edge and it really felt as though Paris had come to our little part of the world!
The villa also appears in the latest edition of North Coast Weddings. Their story was about fantasy - encouraging brides to be adventurous in their wedding style. We watched in amazement as the team at Frank and Joy created a bohemian wedding banquet in our foyer and transformed the bathroom into an exotic wonderland!
The story behind Le Salty Label's shoot is a relaxed boho feel for "the drifters, the dreamers, and the sun drenched souls." This team made use of the splashes of colour around Villa Rustica - setting their flowing cotton dresses against the brightly painted doors.
Exotic Morocco is the theme of the upcoming Christmas catalogue for Tree of Life. As a fan of this eclectic fashion/homewares store, it was super inspiring to see the way they created rich romantic settings with cushions, rugs and throws. Here's a peak at Tree of Life's nomadic style:
As you can imagine, these photoshoots have launched us into a world far removed from ceramic and mosaic art! Although we were in retail in the 1990s, marketing has changed considerably. Companies like Grace Loves Lace and Le Salty Label prove that physical outlets are no longer needed for businesses to thrive. Instead, creative teams use photoshoots to tell a story and showcase products. Thankfully, Villa Rustica can accommodate different looks and we have loved seeing the talent of local stylists and photographers.
But, please, when you visit us - don't expect the house to look like any of these photos!
But, please, when you visit us - don't expect the house to look like any of these photos!
Credits:
Grace Loves Lace... photography: David Hauserman
North Coast Weddings magazine... photography: Kate Nutt; stylists: Frank and Joy
Le Salty Label... photography: Shane Veenstra; model: dani bonnor
Tree of Life.... photography: Ming Nomchong; styling: Abigail Whittaker
Grace Loves Lace... photography: David Hauserman
North Coast Weddings magazine... photography: Kate Nutt; stylists: Frank and Joy
Le Salty Label... photography: Shane Veenstra; model: dani bonnor
Tree of Life.... photography: Ming Nomchong; styling: Abigail Whittaker